you really had to be there
Posted: Thu Mar 23, 2006 8:00 pm
Ok, I work for a multi-national manufacturer of personal care and household products. this afternoon i had to attend a product development meeting where the marketing guys tell us what new products we'll be manufacturing and we (the engineers, chemists and packaging development guys) gang up on them and tell them why it can't be done.
i've often thought the marketing team should get out into the real world more often and today they confirmed it in big style.
so the product brief was for a new shower gell. they launched into a magnificent presentation with powerpoint slides showing market shares, spreadsheets showing the projected growth of the market and some pretty nice PDF files of the bottle and label concepts. all well and good, for once we couldn't blast holes in any of the presentation and to be honest we we're feeling pretty gutted untill they anounced the name...............
Golden Shower
after 20 or so of the aformentioned engineers, pack-dev guys and chemists picked themselves off the floor we explained to them in graphic terms what a "golden Shower" actually was. from the red faces i'm guessing i won't be holding my breath to see it on the shelf in the local Asda.
as i said, they really do need to get out more (or rent better quality porn)
i've often thought the marketing team should get out into the real world more often and today they confirmed it in big style.
so the product brief was for a new shower gell. they launched into a magnificent presentation with powerpoint slides showing market shares, spreadsheets showing the projected growth of the market and some pretty nice PDF files of the bottle and label concepts. all well and good, for once we couldn't blast holes in any of the presentation and to be honest we we're feeling pretty gutted untill they anounced the name...............
Golden Shower
after 20 or so of the aformentioned engineers, pack-dev guys and chemists picked themselves off the floor we explained to them in graphic terms what a "golden Shower" actually was. from the red faces i'm guessing i won't be holding my breath to see it on the shelf in the local Asda.
as i said, they really do need to get out more (or rent better quality porn)