Also it's fair to say central London dealers such as WatchClub, Armour Winston etc, are quit expensive due to their location and clientele. That's not to say they don't give you good service, David Duggan being a good example in Burlington Arcade, who treat every customer like royalty. Armour Winston on the other hand have the worst shopping experience of all the dealers I know.
I prefer to use an AD who will discount, or small reputable independent dealers, my favourite being Dom Hackett in Hatton Garden, an absolute top man who has a reputation across all the watch forums as second to none. He only carries his p/x stock on his website (http://www.hackettwatches.co.uk) but 90% of his trade is sourcing watches for his clients. He recently sourced me my brand new Batman at list price, whilst others are charging £1k+ premiums.
I have no connection to Dom other than being a very satisfied customer.
