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Seen add in the Milton Keynes local rag, saying above on any Audi except Q7. Dealer is Wayside and they are having rs/s4 weekend.

No idea what these options are, but it is an interesting pricing strategy. Either it is a way of getting the waverers (like me) to sign up asap or, more worrying, it could mean a more agressive pricing strategy that could see premiums disappear and resale prices fall as products are effectively discounted.

Does any one have a more informed opinion?

Chester Audi have the same offer on- must be an Audi UK deal

It is Only if you sign up for a new car apart from the Q7 you are entered into a prize draw to win 5k worth of options you would like on your car.

As Kev.S states deal appears to be if your order an Audi you are entered a competion to win above. Press ad is a bit misleading. Sorry about the false alarm. Thought almost a 10% discount was too good to be true.