Profile of an RS4 customer
Virtually 100 percent male.
Age group approx. 35 to 45 years, with the average age around 40 years.
High net income of over $150,000.
The household runs at least two cars.
Most RS4 buyers are self-employed people, entrepreneurs or high-level management.
Preferred leisure activities would include sports - such as skiing, driving, motor sport, golf.
The RS4 buyer is someone who likes the best of everything, particularly when it comes to vehicles. He doesn't just want an Audi Avant – even an S4 – he wants the RS4, the world's fastest estate vehicle since the RS2. He is competitive, self-assured and very focussed, particularly on his career and likes some recognition for his talents.
The RS4 appeals because it is the best of the best in its class. It has no true peers and the 'hand-made' nature and limited number of vehicles available for purchase is a sure sign that the car is owned by a connoisseur of vehicles
