Post
by Graeme4130 » Sat Jun 06, 2015 9:30 pm
Cost/weight pressures definitely,
I worked for years at Honda, and they are fastidious about quality, but it's reflected in the high price of their cars, which as sales results show, just aren't competitive in the market they're playing in against things like the ford focus or VW golf.
As much as I hate to say it, Audi quality is pretty poor nowadays in comparison to how they were 10-15 years ago, but that's the same with most cars
Honda, for example, will spend £300k making sure the graining on the glove box matches the graining on the dash perfectly, but Audi don't - My car cost nearly £70k and the graining and texturing of the interior is a terrible mish-mash. The general punter doesn't care less, but this is consistent throughout the car. Every little bit of a modern car is scrutinised from a cost perspective, and if it's not considered something that adds customers perceived value to the car, then it's removed. A customer can see and understands consistency in panel shut lines, so it's near perfect. However, the general customer can't see many components that are under the skin, so the quality is reduced to save costs. It's these bits that fail, or rattle, or don't last, that give people the idea that quality isn't what it should be and hence why we have cars that fall apart or cost a fortune to keep going once out their warranty period. If I use my last B8 RS4 as a case study, then of the parts which you'd consider to be A4 standard rather than RS Specific, the pano roof rattled, the door seals squeaked, the windscreen wipers gave in one day. All things that had to be replaced under warranty, and these are things that would cost a small fortune had it been out of my pocket.
I'm perhaps a little Anal when it comes to quality, but things like the seals around the windows and the consistency of button resistance are utter crap in comparison to a Honda, or even another Japanese brand like Subaru.
Audi are very good at ID'ing niche markets and dominating them (think 4WD sports estates, and how the R8 made the reliable/everyday super car segment have a rethink)
I would say, however, that I'm continually shocked that Audi push on with the same basic DRC architecture & technology given that it's been a known problem on all cars it's been fitted on, and still is on Rs6/RS4 models produced in 2015.
This problem must've been fed back into the R&D team, yet they continue with it although BMW and Mercedes have both proven there's other [Arguably just as good] systems available that are developed by the likes of Denso, Continental or Sachs. Has the new RS3 got another iteration of DRC ? I suspect it has...
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Gone - 11/06 B7 RS4 Avant - black/black (Daily drive & kids taxi)
Gone - 05/13 B8 RS4 Avant - Suzuka grey (Daily drive & kids taxi)
Gone - 01/14 B8 RS5 Coupe - Short term car
Gone - 09/14 B8 RS4 Avant - Misano Red/Ceramics (Daily drive & kids taxi)
Current - 04/18 B9 Rs4 Nardo Grey
ZX10R Race bike - 210bhp and a few skid marks on the seat
